Social Media Marketing
It’s no secret that your company’s social identity is a Key To Your Business Success. XL works closely with you, Developing & maintaining your businesses Social Media reputation through The Most Critical Platforms to Build New Customer Communities Educate Existing Customers & Drive The Impression of Your Expertise as a Trusted Advisor & Impactful Resource For your Specific Industry.
Facebook is the largest method of online SOCIAL NETWORKING. It has over 2 Billion users & growing, In addition to the most CONTENT shared on any social Media platform. Users know Facebook to be more PERSONAL than other SoMe platforms & enhances the users experience with many add-ons & integrated applications such as like Foursquare & Pinterest – Here is a list of additional Facebook Resources (Click Here)
For Businesses – Facebook offers Business Pages, which are facebook Pages that are linked to your personal Facebook Profile. They also offer advertising options such as Ad Campaigns & The Ability To “Boost” Posts which extends your reach & Exposure of your Business page or particular offer.
Google Plus focuses on SOCIAL IDENTITY for its users. With a base of 375 Million users, this social platform is the absolute best for Search Engine Optimization. Along with this, Google Plus integrates with other Google products, such as Analytics and AdWords, which makes it necessary for a strong social presence.
YouTube is the industry leader in VIDEO MARKETING. This Google-owned company has 1.5 Billion users and counting, and is used my marketers to increase SEO. YouTube has more Powerful messaging capabilities and the ability to share Information and Instruction. Video ads are available as well as monitization.
Instagram is an online platform for VISUAL MARKETING with 700+ Million users & growing. Instagram redefined the social media by RELATING to consumers through Pictures & Video. This allows for marketers to capture a VISUAL Audience & increase visibility by adding tags, to photos & videos. Instagram has started to introduce advertising
Twitter is king of MICRO BLOGGING. With their steady 328 Million users, tweets can be sent out like ‘mini-blog posts,’ limited to 140 characters per message. Users on Twitter are constantly adding content, making tweets Real Time, all the time. This non-stop social media platform is the FASTEST medium to reach your audience first.
LinkedIn is the primary platform for BUSINESS NETWORKING. Boasting 500 million users and growing, this form of social media is your best opportunity to Network and Connect; both for you and your business. LinkedIn allows the user to connect with groups of similar interests and allows you to BUILD relationships. They also offer advertising options.
Pinterest leads the way in VISUAL DISCOVERY. Although most of their 175 Million users are Female subscribers, posts and pins are designed to be meaningful, creating a sense to ‘save’ and ‘hold on to’ what interests the consumer. Pinterest is designed with multiple BOARDS for different interests and is often used as an e-commerce referral option.